Driving Purchase Volume In Today’s Changing Mortgage Market
Featured Article
Winning In Wholesale Lending
Wholesale lenders that were looking to deliver on the “Speed to Lead,” “Customer for Life,” “Capturing the Deal,” “Customer Facing Activities,” and “Personalization” have concluded that they need modern technology solutions to execute these key differentiators. CRM Technology that was created 10-20 years ago, technology that does not include dynamic API’s, Webhooks and microservices, technology that does not expose those API’s, and technology that only contains single contact objects, severely limits a wholesale lenders ability to seamless execute these strategies.
Past Events
The Man Behind Revolutionizing Borrower Engagement
As consumers have shifted online to shop for mortgages, it has become critical for mortgage lenders and servicers to develop a sustained digital engagement strategy for their customers. Insellerate’s award-winning platform enables loan officers to engage more effectively, resulting in higher lead conversion rates, lower origination costs, and more closed loans. Insellerate is the first in any industry to deliver a complete CRM, Lead Management, and Engagement platform via a dynamic mobile application. The company’s Founder and CEO Josh Friend talked to us about the future of borrower engagement in mortgage lending.
Successful mortgage lending starts with superior customer service
What happens when borrowers can’t or won’t walk into a lending branch? HousingWire recently sat down with Insellerate CEO Josh Friend to discuss that very question and what strategies retail lenders should look to adopt from direct-to-consumer lending. HW: What are some strategies that retail lenders should look at adopting from direct-to-consumer lending? Josh Friend: Amid this global pandemic, mortgage rates have been at historically low levels, borrower demand has increased, refi’s have broken records and lenders […]
Innovations Award Winners Speak Out
The PROGRESS in Lending Innovations Award Winners talk about the future of mortgage lending. Mortgage executives came together to attend PROGRESS in Lending Association’s Eleventh Annual Innovations Awards Event digitally. We named the top innovations of the past twelve months. After that event, we wondered what would happen if we brought together executives from the winning companies to talk about mortgage technology innovation. Where do they see the state of industry innovation right now? And […]
Successful mortgage lending starts with superior customer service
What happens when borrowers can’t or won’t walk into a lending branch? HousingWire recently sat down with Insellerate CEO Josh Friend to discuss that very question and what strategies retail lenders should look to adopt from direct-to-consumer lending. HW: What are some strategies that retail lenders should look at adopting from direct-to-consumer lending? Josh Friend: Amid this global pandemic, mortgage rates have been at historically low levels, borrower demand has increased, refi’s have broken records […]
2021 HW Tech100 Mortgage Winners HW Names The most innovative and impactful technology companies serving the mortgage industry
The HW Tech100 identifies and recognizes the most innovative technology companies serving the mortgage and real estate industries. The 2021 Tech100 Mortgage winners are revolutionizing the mortgage process – from origination to closing, and servicing to secondary markets. Most importantly – they are helping mortgage lenders and services deliver outsized growth driven by innovation and impact. These companies are truly leading the way toward a more innovative and efficient housing market. The Tech100 Mortgage winners […]
Understanding Today’s Connected Borrower
Today’s borrower is tech-savvy, digitally focused, and want’s communication to be frequent, timely, personal and highly engaging through multiple channels. The borrower’s expectations have changed dramatically over the last couple of years. Many stating the “Amazon Effect”, instantly search for a product, read reviews, click to order, and the product is often delivered to their home the next day. The challenge for the mortgage industry is that historically the industry has been transaction focused versus […]
What Trends Will Shape the Origination Space?
Story from January edition of MReport Amid the economic havoc created during the coronavirus pandemic, the residential mortgage industry emerged as one of the relatively few bright spots in an otherwise dismal environment. That is not to say the industry didn’t face its share of challenges – rapidly changing federal regulations, the impact of social distancing protocols on a traditionally person-to-person business and the abrupt migration from offices to working from home were among the most pressing […]
Volumes & Communication Impacting Borrower Satisfaction Scores
Amid this global pandemic, mortgage rates have been at historically low levels; borrower demand has increased, refi’s have broken records, while lenders have had to shift in many instances to a remote workforce. With record-low mortgage rates driving sustained borrower demand, MBA forecasts mortgage originations to total $3.18 trillion in 2020 – the most since 2003 ($3.81 trillion). The Mortgage Bankers Association (MBA) announced that purchase originations are expected to grow 8.5% to a new […]
Loan Officer Mobility
Everything is going digital today— zoom parties, virtual happy hours, virtual open houses—which means that your team needs to be available virtually. To highlight how important it is to be virtually available, MIT studied online leads. It found that if you call a lead in the first five minutes versus one hour, you’re one hundred times more likely to get a hold of them. Call a lead in five minutes versus thirty minutes. You’re going to be […]
Insellerate: Sales and Marketing Engagement Mobile App for Mortgage Professionals
Introducing the Next Wave of Mortgage Technology. The first of its kind solution for the mortgage industry, Insellerate’s Sales & Marketing Engagement Mobile App automates In-bound call routing, lead distribution, full lead management, remote call tracking, click to call, and pipeline management. It even automates multi-channel marketing through social media, email, direct mail, compliant text messaging, ringless voicemail, and phone calls to enable better borrower engagement from the palm of a loan officers’ hands. Watch […]
Data Insights And Its Impact On Borrower Engagement
The Insellerate platform, in the last three years alone, has handled over 2.6 million borrower applications and 66 million prospects. So if you take a look at how many touchpoints each one of those has had, we’re talking about hundreds of millions of different touchpoints and data points throughout the borrower’s journey. This data provides excellent insights into what’s happening throughout the mortgage process with consumers and the trends impacting borrower engagement. Brand loyalty in the mortgage industry right now […]
How is technology transforming borrower engagement? – Featured Article by the CMBA in their member spotlight.
About Josh Friend and Insellerate Josh Friend began his career as a loan officer and soon moved on to open six mortgage call centers. Over the past 21 years, he has grown to manage and train thousands of loan officers, processors, and marketing managers. That experience has helped him market to millions of consumers, with that experience he has dedicated himself to building software for the mortgage industry since 2004. With a keen eye for developing best-in-class sales […]
Transforming Borrower Engagement Through Strategy, Process, And Automation
In today’s rapidly changing lending environment, it is critical to identify solutions that are working and producing actual results for other lenders. Pipelines are full; employees are working remotely, and communicating with your prospective borrowers is more critical than ever. That’s why I spoke with two lenders that are producing significant results to share their stories to assist you along your journey. John Kresevic, CEO of JFQ Lending, and Nick Rutherford, Director of Business Development and […]
Long Live Direct Mail: 5 Best Practices for Your Next Marketing Campaign
In today’s climate, marketers have to get pretty creative if they want to earn the attention of borrowers. Many lenders have seen great success nurturing online leads through digital marketing channels. With so many ways to reach consumers online, offline channels should not be forgotten because the truth is: Direct mail is not dead. To earn the attention of the modern borrower, it’s best to leverage a mix of online and offline marketing channels. Here are five best practices […]