Research & Case Studies

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Research & Case Studies

Call 3 Times in the First 24 Hours

Fact: 61% of initial disclosures come back when borrowers are called 3 times in the first 24 hours. The Insellerate research team took a look at 3,200 sent disclosures to get a better understanding of the relationship between time, effort, and getting initial disclosures back. The study examined the rate of returned disclosures over a period of 96 hours. The findings reflect an optimal contact strategy of at least 3 calls within the first 24 hours. When […]
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Research & Case Studies

Shorten Your Sales Cycle

Fact: For each day shaved off your total days to close, pull-through rate increases by 1% The Insellerate research team took a look at more than 1,000 funded loans to get a better understanding of the relationship between time and funding success. The average time to close for all loans in the study fell between 35-52 days, with pull-through rates between 51-75%. The study found a negative corr...

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4 Sales Plays That Lose Mortgage Servicers Valu...

As a mortgage servicer with quite an active customer base, you have already started building relationships. Relationship-building should never stop there, after the papers are signed and the funds are deposited. Each of these customers, already in your pipeline, are recurring revenue opportunities for you as a mortgage servicer. Avoid making the mistake of letting this revenue slip through your...

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Long Live Direct Mail: 5 Best Practices for You...

In today’s climate, marketers have to get pretty creative if they want to earn the attention of borrowers. Many lenders have seen great success nurturing online leads through digital marketing channels. With so many ways to reach consumers online, offline channels should not be forgotten because the truth is: Direct mail is not dead. To earn the attention of the modern borrower, it’s best to le...

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