Our CEO, Josh Friend has been named as “Thought Leader 2020” by Progress in Lending. Congratulations!

News | June 16, 2020

Historically innovation in the mortgage industry has lagged behind many other industries, says Josh.  A number of lenders are still using outdated or antiquated technology that is holding them back from better engagement with prospective borrowers and from delivering a dynamic borrower experience.  One thing that COVID-19 has done is to accelerate the pace of disruption and highlight the need for advanced digital solutions in today’s mortgage market.

Amid COVID-19 and these rapidly changing market conditions in the mortgage industry, communication, and engagement with your current borrowers and prospective borrowers are vital.  The need to educate and inform is more critical now than ever before, he continued.

As a lender, now is the time to educate and inform, to stay in front of your customers and potential borrowers by being a source of information and insights to help them through these difficult times.

But to do so in these current conditions presents many challenges.  Most companies have moved to a remote workforce.  As a result, there are limitations with their current lead management and CRM platform, and employees are busy handling urgent matters. They don’t have time to create the messaging content that needs to go out.

Josh notes: The good news is that there are solutions that provide communication and engagement to address these conditions.  So, what do these solutions need to provide?  Today’s most advanced CRM & Engagement platforms need to deliver multi-channel engagement through text, social media, email, ringless voicemail, and direct mail all from within one unified platform.  Also, the solution must easily integrate into a lender’s current technology stack and efficiently work with future technology.  It is this powerful combination that will allow lenders to transform borrower engagement while effectively communicating with their audiences.

Why are we launching this new award you might ask? Because we live in unusual times. The impact of COVID-19 shows us that it’s time to think outside of the box so we can move forward as a country and a world. Our existing awards all acknowledge the good work that executives are doing now, but we think it’s time to reward future work and initiatives. We need thought leaders that are not afraid to step forward and blaze a new trail. We need creativity. We need bold new ideas.

The 2020 Thought Leader Award Winners Are … https://mymortgagemindset.com/the-2020-thought-leader-award-winners-are/


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News
Our CEO, Josh Friend has been named as “Thought Leader 2020” by Progress in Lending. Congratulations!

Historically innovation in the mortgage industry has lagged behind many other industries, says Josh. A number of lenders are still using outdated or antiquated technology that is holding them back from better engagement with prospective borrowers and from delivering a dynamic borrower experience. One thing that COVID-19 has done is to accelerate the pace of disruption and highlight the need for advanced digital solutions in today’s mortgage market.

Josh Friend

June 16, 2020

Learn More