Jack Friend consistently demonstrates the ability to create vision, strategy and consensus-building for a wildly divergent group of mortgage industry stakeholders on complex technical topics, and has developed and executed large-scale technology projects that enable lenders to operate more efficiently to grow and improve their lending organizations
December 1, 2020
J𝙤𝙨𝙝 𝙁𝙧𝙞𝙚𝙣𝙙’𝙨 𝙞𝙢𝙥𝙖𝙘𝙩 𝙤𝙣 𝙩𝙝𝙚 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙖𝙩 𝙡𝙖𝙧𝙜𝙚 𝙞𝙨 𝙪𝙣𝙢𝙞𝙨𝙩𝙖𝙠𝙖𝙗𝙡𝙚. 𝙁𝙧𝙤𝙢 𝙝𝙞𝙨 𝙚𝙖𝙧𝙡𝙮 𝙙𝙖𝙮𝙨 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙖𝙩 𝙖 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮, 𝙩𝙤 𝙧𝙞𝙨𝙞𝙣𝙜 𝙪𝙥 𝙩𝙝𝙚 𝙧𝙖𝙣𝙠𝙨, 𝙩𝙤 𝙧𝙪𝙣𝙣𝙞𝙣𝙜 𝙖 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮, 𝙁𝙧𝙞𝙚𝙣𝙙 𝙝𝙖𝙨 𝙝𝙚𝙡𝙥𝙚𝙙 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙥𝙚𝙤𝙥𝙡𝙚 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙚 𝙙𝙧𝙚𝙖𝙢 𝙤𝙛 𝙝𝙤𝙢𝙚𝙤𝙬𝙣𝙚𝙧𝙨𝙝𝙞𝙥.
𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙘𝙤𝙪𝙧𝙨𝙚 𝙤𝙛 𝙝𝙞𝙨 𝟐𝟏-𝙮𝙚𝙖𝙧 𝙘𝙖𝙧𝙚𝙚𝙧, 𝙝𝙚 𝙝𝙖𝙨 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙡𝙮 𝙩𝙧𝙖𝙞𝙣𝙚𝙙 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙡𝙤𝙖𝙣 𝙤𝙛𝙛𝙞𝙘𝙚𝙧𝙨 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙙𝙞𝙧𝙚𝙘𝙩𝙡𝙮 𝙞𝙢𝙥𝙖𝙘𝙩𝙞𝙣𝙜 𝙝𝙪𝙣𝙙𝙧𝙚𝙙𝙨 𝙤𝙛 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙗𝙤𝙧𝙧𝙤𝙬𝙚𝙧𝙨. 𝙁𝙧𝙞𝙚𝙣𝙙 𝙣𝙤𝙬 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙚𝙨 𝙝𝙞𝙢𝙨𝙚𝙡𝙛 𝙨𝙤𝙡𝙚𝙡𝙮 𝙩𝙤 𝙝𝙚𝙡𝙥𝙞𝙣𝙜 𝙤𝙩𝙝𝙚𝙧 𝙡𝙚𝙣𝙙𝙚𝙧𝙨 𝙗𝙚 𝙢𝙤𝙧𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙗𝙚𝙩𝙩𝙚𝙧 𝙗𝙤𝙧𝙧𝙤𝙬𝙚𝙧 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩.
October 1, 2020
“Even if it has a bad reputation, it is still important to be one of the leaders and do things right…..” – Wint Winter
September 22, 2020
Insellerate dramatically enhanced its CRM & Lead Management solution by introducing its Marketing Automation and Engagement Platform. This new functionality automates multi-channel marketing with pre-designed content through social media, email, direct mail, compliant text messaging, ringless voicemail, and phone calls to enable better borrower engagement.
July 29, 2020
In today’s rapidly changing lending environment, it is critical to identify solutions that are working and producing actual results for other lenders. Pipelines are full; employees are working remotely, and communicating with your prospective borrowers is more critical than ever. That’s why I spoke with two lenders that are producing significant results to share their stories to assist you along your journey.
June 19, 2020
Northpointe Bank was founded in 1999 & added a Consumer Direct Division in 2012 which has seen significant growth & extremely efficient loan officers leveraging technology and process Northpointe Bank’s Consumer Direct Division is doing more than 30 loans per month per loan officer drastically outperforming national averages.
May 26, 2020
Customer Success Story: We were spending our marketing dollars, but we were not really able to see what
campaigns were working and giving us business. It was like driving in the dark. Overall. we knew that we were making money, but were just unsure of where we should invest more. Similarly, we were unable to really see what was happening with our loan officers-were they working all their leads? What was their actual effort on the phone?
May 23, 2020
JFQ Lending was doing 9 Million dollars a month and in less than 2 years is now doing over 308 Million dollars a month. Listen to this compelling discussion about how they grew so quickly, how they are proactively addressing the coronavirus pandemic, and the technology that helped make it happen.
April 14, 2020
HighTech Lending was Looking for a solution to improve and streamline their end-to-end marketing to sales process. Pulling and piecing data from disparate systems proved to be inefficient and inaccurate. In order to grow effectively, they needed a better way to truly understand the impact of their sales and marketing activities
February 23, 2020
Having a system that allows you to drill down into campaigns to understand what’s
working and what isn’t has helped us boost conversion to 30%. We used to just send
emails, but now we can do more targeted campaigns; if a lead isn’t worked, we are
able to transfer it to another LO to ensure deals get closed
August 23, 2019