News
2020 HousingWire Vanguard: Josh Friend – Insellerate, Founder and CEO

J๐™ค๐™จ๐™ ๐™๐™ง๐™ž๐™š๐™ฃ๐™™โ€™๐™จ ๐™ž๐™ข๐™ฅ๐™–๐™˜๐™ฉ ๐™ค๐™ฃ ๐™ฉ๐™๐™š ๐™ข๐™ค๐™ง๐™ฉ๐™œ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™™๐™ช๐™จ๐™ฉ๐™ง๐™ฎ ๐™–๐™ฉ ๐™ก๐™–๐™ง๐™œ๐™š ๐™ž๐™จ ๐™ช๐™ฃ๐™ข๐™ž๐™จ๐™ฉ๐™–๐™ ๐™–๐™—๐™ก๐™š. ๐™๐™ง๐™ค๐™ข ๐™๐™ž๐™จ ๐™š๐™–๐™ง๐™ก๐™ฎ ๐™™๐™–๐™ฎ๐™จ ๐™ฌ๐™ค๐™ง๐™ ๐™ž๐™ฃ๐™œ ๐™–๐™ฉ ๐™– ๐™ข๐™ค๐™ง๐™ฉ๐™œ๐™–๐™œ๐™š ๐™˜๐™ค๐™ข๐™ฅ๐™–๐™ฃ๐™ฎ, ๐™ฉ๐™ค ๐™ง๐™ž๐™จ๐™ž๐™ฃ๐™œ ๐™ช๐™ฅ ๐™ฉ๐™๐™š ๐™ง๐™–๐™ฃ๐™ ๐™จ, ๐™ฉ๐™ค ๐™ง๐™ช๐™ฃ๐™ฃ๐™ž๐™ฃ๐™œ ๐™– ๐™ข๐™ค๐™ง๐™ฉ๐™œ๐™–๐™œ๐™š ๐™˜๐™ค๐™ข๐™ฅ๐™–๐™ฃ๐™ฎ, ๐™๐™ง๐™ž๐™š๐™ฃ๐™™ ๐™๐™–๐™จ ๐™๐™š๐™ก๐™ฅ๐™š๐™™ ๐™ฉ๐™๐™ค๐™ช๐™จ๐™–๐™ฃ๐™™๐™จ ๐™ค๐™› ๐™ฅ๐™š๐™ค๐™ฅ๐™ก๐™š ๐™ง๐™š๐™–๐™ก๐™ž๐™ฏ๐™š ๐™ฉ๐™๐™š ๐™™๐™ง๐™š๐™–๐™ข ๐™ค๐™› ๐™๐™ค๐™ข๐™š๐™ค๐™ฌ๐™ฃ๐™š๐™ง๐™จ๐™๐™ž๐™ฅ.

๐™Š๐™ซ๐™š๐™ง ๐™ฉ๐™๐™š ๐™˜๐™ค๐™ช๐™ง๐™จ๐™š ๐™ค๐™› ๐™๐™ž๐™จ ๐Ÿ๐Ÿ-๐™ฎ๐™š๐™–๐™ง ๐™˜๐™–๐™ง๐™š๐™š๐™ง, ๐™๐™š ๐™๐™–๐™จ ๐™ฅ๐™š๐™ง๐™จ๐™ค๐™ฃ๐™–๐™ก๐™ก๐™ฎ ๐™ฉ๐™ง๐™–๐™ž๐™ฃ๐™š๐™™ ๐™ฉ๐™๐™ค๐™ช๐™จ๐™–๐™ฃ๐™™๐™จ ๐™ค๐™› ๐™ก๐™ค๐™–๐™ฃ ๐™ค๐™›๐™›๐™ž๐™˜๐™š๐™ง๐™จ ๐™ฌ๐™๐™ค ๐™–๐™ง๐™š ๐™™๐™ž๐™ง๐™š๐™˜๐™ฉ๐™ก๐™ฎ ๐™ž๐™ข๐™ฅ๐™–๐™˜๐™ฉ๐™ž๐™ฃ๐™œ ๐™๐™ช๐™ฃ๐™™๐™ง๐™š๐™™๐™จ ๐™ค๐™› ๐™ฉ๐™๐™ค๐™ช๐™จ๐™–๐™ฃ๐™™๐™จ ๐™ค๐™› ๐™—๐™ค๐™ง๐™ง๐™ค๐™ฌ๐™š๐™ง๐™จ. ๐™๐™ง๐™ž๐™š๐™ฃ๐™™ ๐™ฃ๐™ค๐™ฌ ๐™™๐™š๐™™๐™ž๐™˜๐™–๐™ฉ๐™š๐™จ ๐™๐™ž๐™ข๐™จ๐™š๐™ก๐™› ๐™จ๐™ค๐™ก๐™š๐™ก๐™ฎ ๐™ฉ๐™ค ๐™๐™š๐™ก๐™ฅ๐™ž๐™ฃ๐™œ ๐™ค๐™ฉ๐™๐™š๐™ง ๐™ก๐™š๐™ฃ๐™™๐™š๐™ง๐™จ ๐™—๐™š ๐™ข๐™ค๐™ง๐™š ๐™จ๐™ช๐™˜๐™˜๐™š๐™จ๐™จ๐™›๐™ช๐™ก ๐™ฉ๐™๐™ง๐™ค๐™ช๐™œ๐™ ๐™—๐™š๐™ฉ๐™ฉ๐™š๐™ง ๐™—๐™ค๐™ง๐™ง๐™ค๐™ฌ๐™š๐™ง ๐™š๐™ฃ๐™œ๐™–๐™œ๐™š๐™ข๐™š๐™ฃ๐™ฉ.

Josh Friend

October 1, 2020

Learn More

Podcast
I recently sat down with Wint Winter to glean more of his wisdom

“Even if it has a bad reputation, it is still important to be one of the leaders and do things right…..” – Wint Winter

Josh Friend

September 22, 2020

Learn More

News
Vendor To Further Enhance Engagement Using Mobile Technology

Insellerate dramatically enhanced its CRM & Lead Management solution by introducing its Marketing Automation and Engagement Platform. This new functionality automates multi-channel marketing with pre-designed content through social media, email, direct mail, compliant text messaging, ringless voicemail, and phone calls to enable better borrower engagement.

Josh Friend

July 29, 2020

Learn More

Articles/Blog
Transforming Borrower Engagement Through Strategy, Process, And Automation

In todayโ€™s rapidly changing lending environment, it is critical to identify solutions that are working and producing actual results for other lenders. Pipelines are full; employees are working remotely, and communicating with your prospective borrowers is more critical than ever. Thatโ€™s why I spoke with two lenders that are producing significant results to share their stories to assist you along your journey.

Josh Friend

June 19, 2020

Learn More

Success Stories
Explosive Keys to Your Loan Officers Significantly Outperforming National Production Numbers.

Northpointe Bank was founded in 1999 & added a Consumer Direct Division in 2012 which has seen significant growth & extremely efficient loan officers leveraging technology and process Northpointe Bankโ€™s Consumer Direct Division is doing more than 30 loans per month per loan officer drastically outperforming national averages.

Josh Friend

May 26, 2020

Learn More

Success Stories
AMERICAN FINANCIAL NETWORK INC.

Customer Success Story: We were spending our marketing dollars, but we were not really able to see what
campaigns were working and giving us business. It was like driving in the dark. Overall. we knew that we were making money, but were just unsure of where we should invest more. Similarly, we were unable to really see what was happening with our loan officers-were they working all their leads? What was their actual effort on the phone?

Josh Friend

May 23, 2020

Learn More

Success Stories
Explosive Growth When Building A Mortgage Company – JFQ Lending

JFQ Lending was doing 9 Million dollars a month and in less than 2 years is now doing over 308 Million dollars a month. Listen to this compelling discussion about how they grew so quickly, how they are proactively addressing the coronavirus pandemic, and the technology that helped make it happen.

Josh Friend

April 14, 2020

Learn More

Success Stories
HighTech Lending Increases Production by 18% With lnsellerate Lead Distribution

HighTech Lending was Looking for a solution to improve and streamline their end-to-end marketing to sales process. Pulling and piecing data from disparate systems proved to be inefficient and inaccurate. In order to grow effectively, they needed a better way to truly understand the impact of their sales and marketing activities

Josh Friend

February 23, 2020

Learn More

Success Stories
Towne Mortgage Improves Borrower Engagement

Having a system that allows you to drill down into campaigns to understand whatโ€™s
working and what isnโ€™t has helped us boost conversion to 30%. We used to just send
emails, but now we can do more targeted campaigns; if a lead isnโ€™t worked, we are
able to transfer it to another LO to ensure deals get closed

Josh Friend

August 23, 2019

Learn More

Success Stories
5 Unignorable stats about texting customers

SMS conversion rate is 45% . x5 Times more likely to choose texting over calling 98% of text messages are read within 2 minutes 75% of people would like to have offers sent to them via SMS SMS text chat converts a $6 – $20 call to a chat that costs pennies per session Leverage […]

Josh Friend

February 24, 2018

Learn More