Automating customer engagement isn’t a new concept in the mortgage space. From industry titans like Quicken, whose rapid growth many attribute to its automated lead gen practices, to small town America’s many one-person shops, taking the daily burden of client engagement off a loan officer’s plate is one of the most effective ways of ensuring a brokerage’s staff is spending its time doing what it does best.
August 6, 2020
Insellerate reports record demand for borrower tech
July 29, 2020
Insellerate dramatically enhanced its CRM & Lead Management solution by introducing its Marketing Automation and Engagement Platform. This new functionality automates multi-channel marketing with pre-designed content through social media, email, direct mail, compliant text messaging, ringless voicemail, and phone calls to enable better borrower engagement.
Insellerate, the leading mortgage CRM & Engagement Platform, which helps lenders close more loans by increasing efficiency gains across sales, marketing, operations, and management, announced today that it credits its significant growth to demand for its lead management and borrower engagement tools that dramatically increase response and conversion rates.
July 28, 2020
Historically innovation in the mortgage industry has lagged behind many other industries, says Josh. A number of lenders are still using outdated or antiquated technology that is holding them back from better engagement with prospective borrowers and from delivering a dynamic borrower experience. One thing that COVID-19 has done is to accelerate the pace of disruption and highlight the need for advanced digital solutions in today’s mortgage market.
June 16, 2020
In today’s lending environment, interacting with prospective and current borrowers requires more than a phone call or email. Now it’s about tapping into new media channels like social media and text to reach consumers where they’re most active online.
June 1, 2020
ellerate has announced that its CRM and engagement solution are now available through the Ellie Mae Digital Lending Platform, allowing lenders to use field-level triggers to create engagement and workflow directly through the Platform.
May 23, 2020
In the News – Insellerate Announces Integration with the Ellie Mae Digital Lending Platform.
The seamless integration allows lenders to use field-level triggers to create engagement and workflow directly through the Ellie Mae Digital Lending Platform to drive borrower engagement.
May 19, 2020
Insellerate, the leading mortgage CRM & Engagement Platform which helps lenders close more loans by increasing efficiency gains across sales, marketing, operations, and management, welcomes two executives to its growing leadership team— Dan Zuch and Scott Roberts. Zuch and Roberts will lead their growth and sales initiatives.
April 28, 2020
Weekly FNMA Market Updates brought to you by Insellerate your true Mortgage CRM and Borrower Engagement Platform.
Great News MBS prices have gained and stabilized.
March was a record month for many lenders despite working from home and the market turbulence. April is looking to be another record month for many lenders. Still, work to be done to help with liquidity and servicing issues.
April 15, 2020