2020 HousingWire Vanguard: Josh Friend – Insellerate, Founder and CEO

News | Success Stories | October 1, 2020

The 2020 list of HousingWire Vanguard potential candidates was more competitive than ever before. On any other given year, many would have easily won – but this was not any other year. The competition was fierce. 

Josh Friend’s impact on the mortgage industry at large is unmistakable. From his early days working at a mortgage company, to rising up the ranks, to running a mortgage company, Friend has helped thousands of people realize the dream of homeownership. 

Over the course of his 21-year career, he has personally trained thousands of loan officers who are directly impacting hundreds of thousands of borrowers. Friend now dedicates himself solely to helping other lenders be more successful through better borrower engagement. 

He achieves this by transforming the borrower and loan officer experience with his technology company Insellerate. The company launched its new Engagement platform and signed up more than 50 lender clients within the first 12 months of 2019 to 2020. Through Friend’s leadership and the Insellerate platform, the company’s clients have achieved notable results. Last month, Alan Lacey and his team at Northpointe Bank closed 376 units for $125 million with only 11 loan officers, two assistants, and himself. 

JFQ Lending was doing $9 million a month in volume, and in less than two years is now doing more than $308 million a month in volume due to Friend’s guidance and the Insellerate platform. Insellerate was recognized as a HousingWire Tech100 company. Friend was named both a Lending Luminary and Thought Leader by PROGRESS in Lending. 

He was also a featured presenter at Lead Generation World, HousingWire ENGAGE Marketing, CMBA Innovators Conference, Rob Chrisman Market Updates, Fintech Hunting Podcast and Lend, Laugh and Eat podcast. 

Within the last 12 months, Friend has been published more than 10 times in leading mortgage industry publications.

What has been your secret to success?
There’s a right financial product to sell in any market, if you understand that borrowers still need to buy homes, refinance and focus on what you can control you can have a lasting impact on the lives of others.

This year’s Vanguards are filled with success stories – the executives that made it to the top, and now dominate the housing industry. Click through to read their stories here.



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2020 HousingWire Vanguard: Josh Friend – Insellerate, Founder and CEO

J𝙤𝙨𝙝 𝙁𝙧𝙞𝙚𝙣𝙙’𝙨 𝙞𝙢𝙥𝙖𝙘𝙩 𝙤𝙣 𝙩𝙝𝙚 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙖𝙩 𝙡𝙖𝙧𝙜𝙚 𝙞𝙨 𝙪𝙣𝙢𝙞𝙨𝙩𝙖𝙠𝙖𝙗𝙡𝙚. 𝙁𝙧𝙤𝙢 𝙝𝙞𝙨 𝙚𝙖𝙧𝙡𝙮 𝙙𝙖𝙮𝙨 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙖𝙩 𝙖 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮, 𝙩𝙤 𝙧𝙞𝙨𝙞𝙣𝙜 𝙪𝙥 𝙩𝙝𝙚 𝙧𝙖𝙣𝙠𝙨, 𝙩𝙤 𝙧𝙪𝙣𝙣𝙞𝙣𝙜 𝙖 𝙢𝙤𝙧𝙩𝙜𝙖𝙜𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮, 𝙁𝙧𝙞𝙚𝙣𝙙 𝙝𝙖𝙨 𝙝𝙚𝙡𝙥𝙚𝙙 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙥𝙚𝙤𝙥𝙡𝙚 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙚 𝙙𝙧𝙚𝙖𝙢 𝙤𝙛 𝙝𝙤𝙢𝙚𝙤𝙬𝙣𝙚𝙧𝙨𝙝𝙞𝙥.

𝙊𝙫𝙚𝙧 𝙩𝙝𝙚 𝙘𝙤𝙪𝙧𝙨𝙚 𝙤𝙛 𝙝𝙞𝙨 𝟐𝟏-𝙮𝙚𝙖𝙧 𝙘𝙖𝙧𝙚𝙚𝙧, 𝙝𝙚 𝙝𝙖𝙨 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙡𝙮 𝙩𝙧𝙖𝙞𝙣𝙚𝙙 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙡𝙤𝙖𝙣 𝙤𝙛𝙛𝙞𝙘𝙚𝙧𝙨 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙙𝙞𝙧𝙚𝙘𝙩𝙡𝙮 𝙞𝙢𝙥𝙖𝙘𝙩𝙞𝙣𝙜 𝙝𝙪𝙣𝙙𝙧𝙚𝙙𝙨 𝙤𝙛 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙𝙨 𝙤𝙛 𝙗𝙤𝙧𝙧𝙤𝙬𝙚𝙧𝙨. 𝙁𝙧𝙞𝙚𝙣𝙙 𝙣𝙤𝙬 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙚𝙨 𝙝𝙞𝙢𝙨𝙚𝙡𝙛 𝙨𝙤𝙡𝙚𝙡𝙮 𝙩𝙤 𝙝𝙚𝙡𝙥𝙞𝙣𝙜 𝙤𝙩𝙝𝙚𝙧 𝙡𝙚𝙣𝙙𝙚𝙧𝙨 𝙗𝙚 𝙢𝙤𝙧𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙗𝙚𝙩𝙩𝙚𝙧 𝙗𝙤𝙧𝙧𝙤𝙬𝙚𝙧 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩.

Josh Friend

October 1, 2020

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